How do you build culture?


SID LEE COLLECTIVE | Boot camp 2011 from sidlee on Vimeo.

Here’s an interesting video by Sid Lee about how you build a culture that people want to be a part of. I find a lot of agencies are content to let their culture build itself – they’ve got no vision as to what they’re hoping to end up with and no plan to go about it. This goes to show that it takes work.



2 Responses to “How do you build culture?”

  1. 1 Amy Getch

    FatBoy! Fun!

  2. 2 dennis

    I’ve never liked this type of approach. It’s always struck me as just another way for agencies and/or clients to get a lot of hard work out of eager young talent, with little or no money invested.

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