[Closes eyes and slowly shakes head]


I used to work on a Lottery account, so I know they can be tough clients. But why is it that NO ONE can do a decent lottery spot these days? This one for the Colorado Lottery has a huge lead-up and… then nothing. It could be for anything. Substitute Bud Light or ticket to the Giants game at the end and it wouldn’t matter.

I so wanted this to go somewhere. I wanted a great payoff or a clever twist. I ended up with a bad version of “The World’s Most Interesting Man” coupled with one of those goofy emails about all the things Chuck Norris can do.


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