A visual history of Twitter
Here are the things that stand out to me:
Fully half their registered users don’t even log in once a month and 20% of accounts are dead.
5% of users create 75% of the content.
And people have invested $1.6 billion into a company that made just $45 million in revenue last year. Can anyone say “bubble”?
Look, I love Twitter. It’s a great traffic driver for my blog. But as a vehicle for advertisers, right now it’s not much more than a niche. Twitter fanatics will make the arguments that it creates a “conversation” and gets you higher in search results, but if you want to be on the top page in search, you can simply buy your way there without the hassle and/or man power required to create and maintain a Twitter stream.
In certain circumstances and for certain targets, Twitter can be a good part of a media mix, but as usual – if you’re considering Twitter to be the end-all-be-all, you’ll be disappointed.
Filed under: Commentary, Good Stuff |
Tags: Commentary, social media
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