Whomever said the idea is all that matters lied.

25Oct11

Yes, the idea is the most important thing, but you could have the world’s greatest idea and not have budget like this to produce it perfectly. I’m not kidding when I guarantee you that this single event had a production budget larger than all the national commercials I’ve ever done put together. But MAN, was this well done. Cool factor off the charts. Really interesting use of technology. And something that, even though it was done in NY, will be experienced by millions.

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