Macy’s = Christmas

29Nov11

We shop at places we like. So I love seeing the strategy behind this spot for Macy’s – it ties them to Christmas in a way that Saks or Target or any other retailer can’t. And yes, the tie is 100% manufactured, but the nostalgia they pull from comes from a place that doesn’t completely reek of commercialism.

Advertisements


%d bloggers like this: