Smart thief caught on cam


Now this is really clever. It’s shot in an interesting way. The weird actions of the thief grab and keep your attention. And then the payoff at the end is a good laugh coupled with the product benefit. This is my favorite spot so far in 2012.


One Response to “Smart thief caught on cam”

  1. 1 dennis

    Not only is the idea brilliant, original and daring, but the biggest feat might have been pulled off by the account team in getting it approved by the client.

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