Archive for the ‘green’ Category

SunChips made a huge deal about their compostable bag when it first came out. But when Rob Cockerham decided to test that claim, it didn’t exactly pan out as advertised. “The SunChips bag didn’t disintegrate in my compost pile, and I doubt they will disintegrate in any home compost pile. In 25 weeks, most of the […]


When I was the Creative Director at the environmental ad agency Saatchi S, we discussed creating our own version of that “Save a tree. don’t print unless necessary.” footer that we’ve all seen at the bottom of documents and emails. It was one of those internal projects that always got pushed aside. But if we […]


Go beyond oil.

28Oct10

I’m really liking the animation of this “Go Beyond Oil” video from Greenpeace. It’s also appropriately informational without dumbing down the content to be meaningless. Let’s hope this gets some traction and people learn a little something from it.


With Prop 19 – the legalization of pot in California – up on the ballot in a week, there is the very real possibility that companies will soon be diving into the branding of the drug. (Currently, most polls show Prop 19 losing by a small but negatively-trending margin.) So it seems like a good […]


If there is any doubt that creativity can change the world, check this out. Replenish Cleaning Products took a completely new look at sustainable ways to package their products and ended up with a truly creative solution – they took out the water. Now, instead of using energy to ship something that was 99% water […]


I was the Creative Director of Saatchi & Saatchi S – an agency that specialized in “green” marketing, so I’m definitely on board with fighting global warming and creating responsible advertising. But this spot by Greenpeace that rails on Mark Zuckerberg and Facebook is so poorly done on so many levels, I can’t get behind […]


Here’s a very cool idea I hope you all participate in. It happens this Friday when people around the world take back their streets and turn parking spaces into mini-parks. Last year, 700 parks were set up in 140 cities across the globe and as you’ll see in the video, “park” is described a little […]