It’s so subtle, you’ll see the spot and think, “What the Hell?” And then when you go back and look closely, you’ll see it and think, “What the Hell?”


Wow. Talk about original, charming, interesting and incredibly well done. Who does this for… sugar? Awesome.

I saw the NFL spot that ran during the Super Bowl. Very cool. What’s cooler than that? Their new website – NFL Evolution – that chronicles all the health & safety rules that have been implemented throughout the years. Now I’m a little jaded – as this seems to be a pretty transparent ploy to deflect blame for all the long-term head and health problems that have been surfacing over the past few years. But the design of the HTML5 site is absolutely gorgeous, the navigation is fantastic and it does an amazing job of conveying a ton of information in and incredibly user-friendly way. It’s one of the best sites I’ve seen in a long, long time.

I’m not going to review the 62 commercials that ran during Sunday’s Super Bowl. You can find plenty of expert dissections of the spots in other corners of the internet. But there was one that I really loved.

Goodby Silverstein & Partners’ spot for Chevy Silverado really stood out. It had all the hallmarks of a great commercial. The premise was original. There were surprising bits and pieces throughout. It pulled in the perfect amount of pop culture to let everyone in on the jokes. It had a ton of little nuggets that you probably didn’t catch in the first viewing. It was amazingly well produced and art directed. And I personally loved the jab at Ford (that clearly got under Ford’s skin).

Great stuff.

From the start I knew there had to be a twist to this, I just didn’t know what was coming. Really funny idea for what most creatives would consider an incredibly boring product. It just goes to show that you can do good work for any client.

Here’s an interesting experiment. For Arlynn Presser‘s new year’s resolution she decided to visit all 325 of her Facebook friends. The trick is, she suffers from agrophobia, which made the task just a tad bit more difficult. Arlynn chronicled everything on her blog and is also making a documentary about her adventure.


Look, we all know this isn’t really “Steve” or “Sarah.” And we know this isn’t how they really act over getting a tax refund. Or how they act… ever. So if you’re going to try and entertain us with a fake story about fake actors doing ridiculously fake things, it better be funny.

This isn’t.