Posts Tagged ‘creative’

There’s not a creative I know who doesn’t bitch about creative briefs. More often than not they’re just regurgitated clientspeak with cut-and-paste target audience information and a key message that’s either not believable, not ownable, or is nothing more than a feature instead of a consumer benefit. So the question is: do we need briefs […]


Makin’ Ads has a great post on how to become a better creative. Every single one of the ten is solid. Do them all now. In addition to the ten featured in their post, I’d submit a few more: 11. Be a student of advertising. I’m shocked at how many ad people don’t really follow […]