Posts Tagged ‘marketing’

When I was a kid, I never really looked at toys as marketing vehicles. And actually, until Reagan deregulated back in the 80’s, you couldn’t market toys from TV shows. (Fun Fact: He-Man was the first TV show toy marketed to kids on television.) Movies however were a different story. And it didn’t even matter […]

The Red Cross has made it as easy as possible for you to donate to the Haiti relief efforts. Just text “Haiti” to 90999 and your phone bill will be charged a $10 donation. It’s as simple as that.

When will people learn? You can’t fool the Internet. Someone’s going to find out your dirty tricks and you’re going to look foolish. Although if you’re part of the Health Insurance Industry trying to stop healthcare reform, this probably isn’t the most underhanded thing you’ve ever done. The Business Insider has all the details, but […]

I guess Tiger Woods was too late in the season to make Collateral Damage’s 10 Worst Marketing Blunders of 2009. But man, there are some good ones in here. KFC and Oprah? Goldman Sachs quoting the Bible to justify the truly offensive bonuses paid to their execs? Or maybe this joke of a spot for […]

From comes the story of a really, really bad marketing partnership: Coca-Cola and The American Academy of Family Physicians. Apparently, if you give doctors enough money, they’ll help anyone “develop educational materials to help consumers make informed decisions so they can include the products they love in a balanced diet and healthy lifestyle.” Didn’t […]

Are online retailers realizing the reverse of what their off-line counterparts did years ago? Namely that one channel is not enough to sell things these days? It sure looks like it with eBay’s announcement that they’ll be debuting a pop up store in New York for the holidays. It makes sense. Brick-and-mortar stores learned a […]

Check out this USA Today article about how in 2010┬áthe next big thing(!) will be marketing products with fewer ingredients. The thought is, people want to know what’s in their food, and when you can show that there’s nothing but “real” stuff used to make it, all is good in the universe. Except making food […]