Posts Tagged ‘New_media’

Twitter, Facebook and all the other social media have suddenly become the new bandwagon for every brand in existence to jump onto. Even in a crappy economy, they’re throwing massive dollars after this hot new way to connect with consumers. There’s only one problem. They have no clue what they’re doing. Skittles proved my point […]

Around the world, ad agencies are filled with some of the brightest creative minds you’ll find anywhere – and that creativity has been used to help make companies successful and to build brands. But these days, a few agencies are starting to realize that instead of making other companies successful and building other brands, they […]