Hasbro responds to the scam Play Doh ads.
I posted on the apparent scam ads for Play Doh from Singapore a few days ago and promised to try and get a comment from parent company Hasbro. Well, it didn’t take long. Wayne Charness, SVP of Corporate Communications just responded to me. Part of his response is here:
We became aware of these Play-Doh “advertisements” about a week ago and had many of the same questions you had. In our research we discovered that the campaign was created by a Singapore-based advertising agency, not employed by Hasbro, as a creative awards submission.
We also found out that an individual within Hasbro Singapore made the unfortunate decision to approve a one time use of the ads without going through the proper channels. Thankfully we discovered it in time and while we could not stop the fake ad from being placed one time in a magazine, we were able to stop it from being submitted for any awards.
More importantly as a result, we are putting in place a global policy to help ensure an issue of this nature does not occur again.
It’s great to see Hasbro step up and address the problem quickly. By cutting off ads like this from award shows, they’re taking big steps to stop the incentive for scam. With award shows coming at it from one end and clients attacking it from the other, maybe they’ll put a dent in it. Again, big props to Hasbro for taking this issue seriously.
Filed under: Good Stuff | 17 Comments
Tags: abuse, advertising, awards, fake