In my 17 years in advertising, I’ve seen a lot of terrible creative, a ton of mediocre work, and some really, really amazing stuff – and I’ve had opinions on it all, both from a creative standpoint as well as a strategic one. Now, instead of just ranting to other creatives at lunch, I can give you my insights and you can give yours back.
My goal is for this to be a place where you can get a different take on advertising, see some great work you may have otherwise missed, and talk about the campaigns I know we all have thoughts about.
Matt Morin – CD/Copywriter
Stuff I should probably legally say: The opinions on this site are solely my opinions. I have no idea if they represent the views of any of my past, present or future employers.