In my 17 years in advertising, I’ve seen a lot of terrible creative, a ton of mediocre work, and some really, really amazing stuff – and I’ve had opinions on it all, both from a creative standpoint as well as a strategic one. Now, instead of just ranting to other creatives at lunch, I can give you my insights and you can give yours back.

My goal is for this to be a place where you can get a different take on advertising, see some great work you may have otherwise missed, and talk about the campaigns I know we all have thoughts about.


Matt Morin – CD/Copywriter


Stuff I should probably legally say: The opinions on this site are solely my opinions. I have no idea if they represent the views of any of my past, present or future employers.

5 Responses to “About”

  1. 1 katelivesinbrooklyn

    Yay MCM! I am going to read your blog regularly!

    Link to me I’m on wordpress too! http://seedandsew.com

    Now keep that tongue firmly inserted in cheek 🙂

  2. 2 MJ

    Was going to follow you on Twitter but it seems your twitter link is actually just an embedded image? Any help?


  3. 3 dognpony

    Thanks for the catch. Twitter link is fixed now.

  4. Behind the Scenes of W+K’s new Dodge Commercial is up now!

    W+K Portland’s Jimm Lasser, Greg Rutter and Joe Staples give us a behind the scenes look at the making of the Dodge Challenger “Freedom” spot.

    Thanks so much!

    Devan @WKE

  5. 5 Mike

    Rad blog, keep it up!

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