Posts Tagged ‘radio’
Is this a joke or not?
On my way into work every morning I hear this radio spot for MGD at least once. So over the past 3 or 4 months I’ve probably heard it 100 times… and I still can’t decide if it’s a joke or not. As music, it’s produced quite well with no hints of irony. So I’d […]
Filed under: Eh. | 1 Comment
Tags: radio, weird
The end of an era.
This news made me sad. From the AdWeek.com real time blogging at Cannes: “No work was submitted for Budweiser’s “Real Men of Genius,” from DDB Chicago, which is perhaps Radio’s most awarded campaign ever.” In memory of the greatest radio campaign in history, I’m going to pour out a little Bud Lite in the dirt […]
Filed under: Good Stuff | Closed
Tags: awards, campaign, good, radio
I’ve always loved writing radio. You can do a ton with a tiny budget. It’s all on you as a writer. And the bar is so damn low because 99% of the radio spots out there are absolutely horrible. It’s that love that compels me to give huge props to the Kaiser Permanente “Thrive” campaign. […]
Filed under: Good Stuff | Closed
Tags: campaign, good, radio
Genius radio.
I hate to post this on the day before Thanksgiving because a lot of people will miss it and it deserves to be seen. I love doing radio. It’s a writer’s dream medium – all words, all your responsibility and all kinds of things you can do with even a small budget. But I also […]
Filed under: Good Stuff | Closed
Tags: advertising, good, radio
This is so awesume.
American Copywriter has a hilarious post of how Kia misspelled the name of its own car. And not just once – multiple times. I guess this is what happens when marketing budgets get slashed – the proofreaders are the first to go. But really? Your own car model? As a joke, I wish a ton […]
Filed under: Are you kidding me? | 1 Comment
Tags: advertising, radio, ridiculous, screw-up, TV
It’s rare an ad will stop me these days. I fast forward through commercials with Tivo and I’ll change the radio station in a heartbeat. So the fact that I will make a point to stop and watch or listen to the Dos Equis’ “Most Interesting Man in the World” campaign really says something. I […]
Filed under: Good Stuff | 6 Comments
Tags: advertising, good, radio, TV
Dead Radio.
I never understood why some copywriters don’t like to write radio – and I’ve met a lot of them. For me, it’s my absolutely favorite thing to write. I can do pretty much anything I want (since I’m not working with an AD on it), unlike TV I can still do almost anything even with […]
Filed under: Good Stuff | 1 Comment
Tags: contest, opportunity, radio
My ears are the victim.
Way back in 1993, on my second day of my very first copywriting job, I was given a radio assignment for a local mall. They were having a Fall fashion sale. I remember doing something I was really proud of at the time, but in retrospect was terrible. The basic idea was a kid getting […]
Filed under: Eh. | Closed
Tags: boring, radio
Create creativity.
Around the world, ad agencies are filled with some of the brightest creative minds you’ll find anywhere – and that creativity has been used to help make companies successful and to build brands. But these days, a few agencies are starting to realize that instead of making other companies successful and building other brands, they […]
Filed under: Good Stuff | 1 Comment
Tags: New_media, radio
The Dog & Pony Show 
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