British Airways goes big.


Apparently British Airways is investing $8 billion to improve literally every aspect of their flight experience. And if this commercial to kick off that program is any indication, they should do pretty well. I’m a sucker for well-done anthemic spots like this. It’s some really beautiful film and the writing’s great. The only thing I might have done differently is to pull back the voice over a touch. He goes juuuussssttt this much overboard with the drama. But otherwise, it’s excellent.

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