Archive for October, 2009
Augmented reality is obviously just in its infancy and creatives are playing around with it in tons of applications – which is a good thing. But leave it to Crispin and BK to make it slightly less of a gimmick. This BK banner has you hold up a dollar bill to your webcam, and then […]
Filed under: Good Stuff | Closed
Tags: banner, good, online, technology
Does less mean more?
Check out this USA Today article about how in 2010 the next big thing(!) will be marketing products with fewer ingredients. The thought is, people want to know what’s in their food, and when you can show that there’s nothing but “real” stuff used to make it, all is good in the universe. Except making food […]
Filed under: Eh. | Closed
Tags: jargon, marketing, packaging, ridiculous
Another Friday FAIL.
I guess they know what gets their target audience in the door. Via.
Filed under: Are you kidding me? | Closed
Tags: advertising, promotion, ridiculous
Designing Obama.
Want to get Christmas shopping out of the way for the designer, art director or creative on your list? Designing Obama is a retrospective of our Prez’s groundbreaking and award-winning campaign. From the website: “The Design Director of the Obama campaign, Scott Thomas, has collaborated with artists and designers to create Designing Obama, a chronicle of […]
Filed under: Good Stuff | 1 Comment
Tags: book, design, good
That’s one big Apple.
From CNN comes a story that Apple’s 2009 marketing budget tops half a billion dollars. Props to the author for the more important point: “But half a billion doesn’t seem like so much when it’s compared with the $1.4 billion Microsoft spent in fiscal 2009, or the $811 million Dell spent on ads I can’t […]
Filed under: Commentary | Closed
Tags: advertising, budget, Commentary
Get your mind out of the sink.
Our friends at the Unnecessary Umlat came across (no pun intended) this Delta faucet ad that someone probably should have stopped before it ran. You can’t tell me the creatives didn’t do this on purpose. Don’t they know that slipping sexual innuendo into ads makes you go blind?
Filed under: Are you kidding me? | Closed
Tags: advertising, print, ridiculous
When global warming is good.
I’m not sure I get the metaphor that 350.org has going here in this spot. If global warming is making these supermodels strip off all their clothes, isn’t that a good thing? Why would I want that to stop? Oh there’s some mumbo jumbo about 350 parts per million, but it’s not explained what that […]
Filed under: Eh., green | 1 Comment
Tags: advertising, green, TV, viral
Font wrestling.
Anything that combines Lucha Libre and iconic typefaces, I’m down with. In a big way. Via.
Filed under: Good Stuff | Closed
Tags: design, good, type
What was your goal before?
Ok, this made me laugh out loud. From an AdWeek article about Bank of America’s new campaign: “The $40 million ad effort excludes financial lingo and other esoteric banking terms unknown to consumers… The goal of the campaign is to present BofA’s different products, and then show how they can help, the bank said.” So you’re […]
Filed under: Are you kidding me? | Closed
Tags: advertising, ridiculous, strategy
The Dog & Pony Show 
How do we talk about climate change?
As Creative Director of sustainability agency Saatchi & Saatchi S, I spent a fair amount of time thinking about how to talk about global warming to people. We took a tact of keeping things positive, making things personal, and walking that fine line of rational facts coupled with emotional arguments. I won’t claim that’s the […]
Filed under: Commentary, green | Closed
Tags: Commentary, green, strategy