Archive for October, 2009

Augmented reality is obviously just in its infancy and creatives are playing around with it in tons of applications – which is a good thing. But leave it to Crispin and BK to make it slightly less of a gimmick. This BK banner has you hold up a dollar bill to your webcam, and then […]

Check out this USA Today article about how in 2010 the next big thing(!) will be marketing products with fewer ingredients. The thought is, people want to know what’s in their food, and when you can show that there’s nothing but “real” stuff used to make it, all is good in the universe. Except making food […]

I guess they know what gets their target audience in the door. Via.

As Creative Director of sustainability agency Saatchi & Saatchi S, I spent a fair amount of time thinking about how to talk about global warming to people. We took a tact of keeping things positive, making things personal, and walking that fine line of rational facts coupled with emotional arguments. I won’t claim that’s the […]

Want to get Christmas shopping out of the way for the designer, art director or creative on your list? Designing Obama is a retrospective of our Prez’s groundbreaking and award-winning campaign. From the website: “The Design Director of the Obama campaign, Scott Thomas, has collaborated with artists and designers to create Designing Obama, a chronicle of […]

From CNN comes a story that Apple’s 2009 marketing budget tops half a billion dollars. Props to the author for the more important point: “But half a billion doesn’t seem like so much when it’s compared with the $1.4 billion Microsoft spent in fiscal 2009, or the $811 million Dell spent on ads I can’t […]

Our friends at the Unnecessary Umlat came across (no pun intended) this Delta faucet ad that someone probably should have stopped before it ran. You can’t tell me the creatives didn’t do this on purpose. Don’t they know that slipping sexual innuendo into ads makes you go blind?