Archive for July, 2011
Friday FAIL: Your advertising
Probably not a key selling point if you ask me. Via.
Filed under: Are you kidding me? | Closed
Tags: advertising, fail
My first reaction was “Why does something as iconic as Sharpie need to advertise at all?” But hey, when you do work that’s as cool as this, then who am I to say don’t market yourself.
Filed under: Good Stuff | 1 Comment
Tags: campaign, good, print, TV
It must be really tough selling boxing gear to kids. Or to even get them interested in boxing these days. But in this beautifully shot spot for boxing manufacturer Everlast, they do a great job of making boxing seem like a noble, character-building sport. Really great idea.
Filed under: Good Stuff | Closed
Tags: good, TV
Kia’s stop-motion wankfest.
If you do the math on this video, they spent the equivalent of 225 eight-hour days painting frames for this stop motion cliche-fest. What a ridiculous waste of time and money. We get it. It’s small. Now how about communicating something that we can’t see for ourselves in the first 2 seconds.
Filed under: Are you kidding me? | 1 Comment
Tags: animation, ridiculous, TV
Stride Gum – Alone
Sorry, but this spot creeps me out. When I want to chew some tasty, refreshing gum, the last thing I want to think about is old, gross gum stuck under a table.
Filed under: Eh. | 3 Comments
Tags: ridiculous, TV
In nearly every brainstorm I’ve ever been in for a big, national product, someone says “Let’s do a Time’s Square billboard that’s tied into [fill in your favorite social media here].” And then everybody rolls their eyes, laughs and moves on to the next idea. It’s so overdone and cliché that it’s become a parody. […]
Filed under: Eh. | 1 Comment
Tags: outdoor, ridiculous, social media
I had a friend send me this over the weekend. It’s for… um… well, watch it and see if you can remember who it’s for 20 minutes later. And if you can remember who it’s for, the bonus question: what does any of this have to do with the product? Just all around ridiculous.
Filed under: Are you kidding me? | 2 Comments
Tags: ridiculous, TV
More great stuff from Puma.
I loved the original spot in this campaign. It was so well concepted, written and edited. Now comes their second effort, which is just as awesome. It’s just so… fun. And it’s a great strategy for a shoe company that, frankly, can’t compete on a technical level with the Nikes and Adidases of the world.
Filed under: Good Stuff | Closed
Tags: good, TV
Friday FAIL: Your product
If your ass is a “hard to reach area” you’re in more trouble than this product can help with. Via.
Filed under: Are you kidding me?, Out there | Closed
Tags: fail, product, weird
The Dog & Pony Show 
How do you build culture?
SID LEE COLLECTIVE | Boot camp 2011 from sidlee on Vimeo. Here’s an interesting video by Sid Lee about how you build a culture that people want to be a part of. I find a lot of agencies are content to let their culture build itself – they’ve got no vision as to what they’re […]
Filed under: Good Stuff | 2 Comments
Tags: advertising, agency, Commentary, good